We Are Certa
Certa was founded in 2020 by Jordan Jackson, a chartered mechanical design engineer with a vision to revolutionise product development services for the bicycle, motorcycle, and future transport industries. Driven by a passion for merging innovative engineering with striking aesthetic design, Certa quickly carved a niche in the world of cutting edge mobility solutions.
In 2024, award-winning automotive and industrial designer Will Nicholson joined Certa as co-founder, bringing extensive industry expertise and a shared enthusiasm for two-wheeled and automotive innovation. Following years of successful collaboration together in the UK, Will returned to New Zealand to establish Certa's NZ studio, expanding the agency’s reach across hemispheres.
With over 20 years of combined industry expertise and studios in both the UK and NZ, Certa specialises in delivering tailored design and engineering solutions to global clients. By blending innovative thinking with technical precision, we partner with clients to develop forward thinking solutions that redefine the possibilities of mobility.
Jordan Jackson
Founder & Engineering
A creative design engineer with a huge passion for all things two wheeled and automotive. Jordan combines his mechanical engineering chartership with a keen eye for detail, aesthetics and innovation.
Having spent years working within the aerospace industry for Rolls Royce and Boeing. Jordan followed his passions into the bicycle and motorcycle industries, bringing a wealth of expert engineering experience with him.
Jordan’s diverse skill set spans design, engineering and manufacturing. He holds a first-class degree in Automotive Design Technology and a master’s degree in Advanced Manufacturing Technologies, earned with distinction from the University of Sheffield.
Born and raised in the UK, Jordan grew up riding motocross and mountain biking. These hobbies naturally sparked an interest in understanding how things worked from a young age. Jordan continues to take things to pieces and spends his spare time renovating bicycles, cars and motorcycles.
Will Nicholson
Co-Founder & Design
With over a decade of experience in lead automotive and industrial design roles across Europe, the UK, and New Zealand, Will formerly joined Certa as co-founder in 2024 to deliver world-class design solutions.
From shaping some of Triumph’s most iconic motorcycles to collaborating with disruptive start-ups and advancing micro-mobility, Will brings a diverse skill set to every project. His expertise spans digital and analogue design tools, guided by a sharp eye for detail and aesthetics.
Will is a multidisciplinary designer with a Master of Design from Massey University in Wellington and a Bachelor of Industrial Design with first-class honours from Massey University in Auckland.
Born and raised in the Bay of Plenty of New Zealand, Will grew up surfing, skating, cycling, kite boarding, snow skiing and obsessively building stuff in the shed on his parent’s backyard. His early love for making things has since grown into a lifelong dedication to crafting innovative, well-designed and well-made products.